Monday, April 27, 2015
Company: Scotwork North America
Company Description: The North American Division of the world’s largest independent provider of negotiation training.
Industry: Marketing and Advertising
Job Title: Marketing Coordinator
Job Function: Marketing
Employment Type: Full-Time
Location: Parsippany, NJ
As the Marketing Coordinator, you will work directly under the Director of Operations to develop and maintain ongoing marketing initiatives in order to increase sales revenue for Scotwork North America. You will be responsible for generating brand awareness through the coordination of promotional events and online marketing initiatives. Responsibilities will include:
• Following up with incoming business inquiries via phone and email
• Assisting sales team in new business development; researching new companies and contacts, creating engaging marketing materials to be distributed to prospects
• Maintaining new business inquiry reports via Salesforce.com and sending weekly updates to team
• Developing creative and engaging marketing materials such as email campaigns, event descriptions and invitations, advertisements and banners.
• Upkeep of social media outlets including Facebook, Twitter, Youtube and LinkedIn.
• Working directly with the CEO, clients and outside vendors to coordinate regional negotiation workshops
• Researching, planning and executing trade show opportunities and corporate events while acting as main point of contact to all outside vendors.
• Working directly with copywriter to establish new pitch letter ideas, monthly newsletter topics and webinar topics.
• Working directly with regional business chambers while maintaining working relationships with directors to determine event sponsorship and networking opportunities for you and for the entire sales team.
• Managing outside SEO vendor to establish ongoing successful AdWord campaign
• Managing a team of interns on a weekly basis
Desired Skills and Expertise:
• Excellent written and verbal communication skills
• Team management skills
• Event planning and logistics management
• Budget management
• Email marketing
• Social media management; Facebook, Twitter, YouTube, LinkedIn
• Basic understanding of media relations
• Basic understanding of Google AdWords
• Organized and attentive to detail
• Ability to self-motivate and work independently as well as thrive in a team environment
Friday, April 24, 2015
Growing older in New York does bring some benefits—notably discounts and special offers that make it easier to enjoy the city we love. Whether you like the phrase “senior discounts” or not, you can get them practically everywhere you open your wallet.
A few perks start when you turn 50 thanks to AARP, but lots more roll in the older you get. Many drugstores and grocery stores have weekly or monthly “senior discount days” with 10 to 25 percent off—so check out your neighborhood stores. And there are plenty of other discounts available on a variety of products and services—discounts at movie theaters if you’re 60 or 62, travel on NYC buses and subways if you’re 65+, and even sports (year-long NYC Parks tennis permits are $20 if you’re 62+, a huge reduction from the usual $200 fee).
But what really draws many of us to the city and why we especially love living here are the city’s rich cultural institutions. So keeping that in mind, here are many of the cultural institutions where “seniors” (65 and older unless otherwise indicated) will happily say “senior discount, please.” Be sure to have your ID handy. And note: Almost all museums sell tickets online to adults and seniors for $2 less.
To read the entire article, please click here.
Tuesday, April 21, 2015
By Joe McKendrick, contributor, Forbes Insights
For small- to midsize-business executives, the digital revolution offers opportunities not imaginable just a few years ago. Markets across the globe can now be reached with a few clicks of a mouse. The latest and greatest applications are available for immediate use, with no need for installation or setup. Detailed answers to any and all market questions are just a split second away. Customers are ready and eager to help spread the word about a company if they are happy with their experience.
Welcome to the digital age, where everything is connected. Thanks to significant advances in information technology, small to midsize businesses now have access to the same powerful, secure and networked technology resources that large corporations enjoy. These resources – which can be drawn from onsite data centers, from the cloud or from a combination of both – help deliver insights from data analytics, faster time to market, and highly customized products and services to customers, as they need them.
These digital technology advances are part of an ongoing evolution that began with the computerization of rote functions across small to midsize enterprises – such as maintaining customer records, or automating general ledgers and accounting sheets. This accelerated over the past decade, as businesses learned to automate their order-to-cash processes, capture essential customer information and store it securely in powerful databases, while providing employees the tools to quickly access important information and make decisions. Infrastructure solutions, built on Microsoft Windows Server 2003, paved the way for small to midsize businesses to enter the information age and to make computing power ubiquitous across their enterprises.
However, while these solutions have served many small to midsize businesses well over the past decade, it’s time to adopt the next generation of computing to move to the next level. While Windows Server 2003-based applications have been very effective at computerizing core business operations, this older technology has reached its limits. (Microsoft has announced it will be ending support for Windows Server 2003 in July 2015.) The software and underlying hardware in Windows Server 2003 was not designed to run or effectively integrate with today’s generation of applications, or to support greater mobility and cloud access. If a company wants to run components in the cloud or enhance connectivity with suppliers and customers, additional workarounds are required.
Small and midsize businesses now have compelling choices for advancing into the digital era. They can continue to build, deploy and maintain applications and data in-house, through a powerful new generation of resident servers; go to the cloud for the same resources; or employ a combination of both in-house and cloud technologies for their needs. The latest infrastructure solutions on the market, both on-premises-server and cloud based, provide development, deployment and infrastructure services, and support many different programming languages, tools and frameworks, including both Microsoft-specific and third-party software and systems.
A new generation of on-premises servers blends high levels of processing power with access to networked or cloud resources, enabling small and midsize business to have access to the same technological capabilities as their larger counterparts, without the overhead costs of maintaining an IT infrastructure.
Windows Server 2012 R2 Essentials, based on Windows Server 2012 R2, enables businesses to take advantage of a wide range of IT resources, including on-premises applications, as well as cloud-based applications and services such as Microsoft Office 365, Microsoft Exchange Server 2010 and Microsoft Azure. Windows Server 2012 Essentials provides automatic backup and quick-connect VPN, data security, virtual operation, cloud service integration, remote access, file and print sharing, data backup and restoration, and other core server capabilities in one integrated package. Small and midsize businesses can choose which applications and services run on-premises and which run in the cloud. For example, they can run an on-premises copy of Exchange Server, subscribe to a hosted Exchange service or subscribe to Office 365.
With a cloud-centric option, businesses can access and run the latest business applications – as well as existing applicationsâ€”and connect those applications, data and services to any end-user client or device. Workloads can be moved between on-premises and cloud environments with the click of a mouse. With unlimited scalability instantly available, small and midsize businesses can launch promotions or new market initiatives without worrying about overwhelming their infrastructure with more transactions or data than it can handle.
Microsoft Azure, available with Windows Server 2012 or as a standalone service, enables businesses to quickly scale up or down to match demand, and small and midsize businesses pay only for what they use. Small and midsize businesses can see substantial savings in on-premises data center costs, because they will not be required to pay for and maintain extra, unused server capacity. Companies can use hundreds of terabytes, and even petabytes, of Azure-based storage – a key benefit as big data grows, along with various unstructured file types, such as video files and sensor data.
Cloud-based solutions such as Azure are always highly available. It offers automatic data storage, backup and recovery. In addition, security is assured, through identity and access management technologies, as well as Active Directory, which provides an identity and access management cloud solution to help control access to thousands of Microsoft and non-Microsoft applications in the public cloud.
The stakes in moving to a more digital-capable platform are high for small to midsize businesses. Businesses cannot afford the risk of relying on old technology that serves to just help them “get by.” That’s because it’s a different world than it was five to 10 years ago. Not only are small to midsize businesses competing against their counterparts across town, but they are also competing against startups from around the globe. Business managers need to be able to reach out and actively engage with customers, suppliers and employees. They need to have data available that provides the intelligence to understand the forces shaping their markets, as well as the preferences of customers. They need the flexibility of accessing applications from both their PCs and mobile devices. Microsoft Windows Server 2012 R2 Essentials and Microsoft Azure make it easy for businesses to transition to this digital reality. In the process, they will be able to fully participate in today’s digital marketplace.
The digital age is here, and now is the time for small and midsize companies to begin building for the future.
If your company is ready to embrace new technology, there are a variety of resources available through both Microsoft and our partners to help guide the journey. For example, resources on the SMB Business Hub are a great place to start your Windows Server 2003 migration plans. It features on-demand webinar content, a migration planning assistant and other valuable information that will help small businesses discover, assess, target and migrate to modern technology. Be sure to discuss details with your technology partner, or Microsoft can help you find one through Pinpoint.
Friday, April 17, 2015
Bigger, Better... and serious about fun!
Now you have access to savings up to 60% on over 80,000 hotels in the most desirable destinations around the world, brand new products including great deals on nationwide theme parks, movie tickets and rental cars, plus the same great Broadway shows and exciting sporting events you've always enjoyed. PLUS, shopping is even easier with a secure on-site shopping cart.
With all these exciting changes, to ensure you continue to receive Plum Benefits email communications (to distribute to your employees) - please add Plum Benefits to your safe senders list or address book within your email client (i.e., Outlook).
You can do this easily:
Right click on this email in your inbox and select "Junk Email Options"
Click on the "Safe Senders" tab and push the "Add" button
Add firstname.lastname@example.org in the field provided
These offers are provided to you by Manhattan Chamber Of Commerce.
Think Spring with fresh new offers from Plum Benefits powered by TicketsatWork!
With so much to do, you won't want miss all of the great offers right here in New York City! Enjoy deals on the NY Yankees, Finding Neverland on Broadway, the New York Spring Spectacular at Radio City, and the Superhero Tour of New York.
This month, we launch the Fantasy Fairytale Vacation sweepstakes! Register for your chance to win an unbelievable Walt Disney World vacation complete with a one night stay in the Cinderella Castle Suite! It's a once in a lifetime opportunity only from Plum Benefits and TicketsatWork.
Don't forget, Plum Benefits has access to great Local Deals, discounted movie tickets and much, much more!
Want to sign up? It's free and easy:
Use your email address associated with Manhattan Chamber Of Commerce or use your corporate access code ac0526895 and personal email address.
Read and follow the easy steps on our site, and once registered you can access over 80,000 hotels online for free.
Need help? Contact our knowledgeable customer service team at 212.660.1888 365 days a year, from 8:30am to 12am EST or email@example.com.
Fun for the Family
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Mamma Mia!: Don’t miss the world's favorite feel-good musical. Featuring over 20 smash hit songs from ABBA®. Save over $50.
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New York Spring Spectacular: Save 45% on select sections for this dazzling musical celebration about the energy, places, people, passion and promise that make this city spectacular.
An Evening at the Theater
An American in Paris: The romantic story of a young American solider, a beautiful French girl, and an unforgettable European city. Save over 30%.
Vintage: Save 30% on this interactive musical revue. Request your favorite tunes while musician and performer Gregory Charles displays his passion and talent to play anything in the American songbook, and beyond.
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A Gentleman's Guide to Love & Murder: Getting away with murder can be so much fun… and there's no better proof than the knock-em-dead hit show that’s earned unanimous raves and won the 2014 Tony Award® for BEST MUSICAL. Exclusive Offer: Save $70 on Mezzanine Seats.
For the Sports Lover
Richard Petty Driving Experience: Every race car driver wants to win the Daytona 500 and now you can feel what it's like with Richard Petty Driving Experience at Daytona International Speedway. Save over $75 - Location Closing Soon.
Yankees: A Timeless Legacy - Come out to Yankee Stadium in 2015! Share unforgettable memories with family, friends and associates and cheer on the Yankees in their quest for a World Series Championship. - Save Over 50%.
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5-Line Tropical Adventure Zipline Tour by Maui Ziplining Company: Save 15% on tickets and you will soar above the lush gardens of the Maui Tropical Plantation while your highly-trained guides will narrate your adventure with information on Maui's plants and culture.
Thursday, April 16, 2015
Improve Your Balance and Avoid Needless Falls
By SALLY WENDKOS OLDS
MCC Member Celeste Carlucci, Fall Stop... Move Strong is pleased to be featured in this article from NYCitywoman. Filled with practical advice, it includes 6 Easy Steps to prevent falls.
In my circle of friends, practically everyone—including me—has fallen recently. One friend hit the floor when the chair she was standing on to reach a high cabinet tipped over. One tripped over a small rug in her apartment. One tumbled downstairs when, wearing her progressive lenses, she could not see the bottom of the staircase. I ended up spread-eagled on a sidewalk when, looking up at the marquee of the theater I was headed to, I caught my toe in a crack in the cement. The ways we fall are varied and the ways to prevent falls are also varied. As we get older our vision changes and our muscles become weaker; these may cause changes in our balance, our bones and our ability to judge distances. Fortunately, we can do a lot to prevent mishaps.
“Reaching your sixties should be a wake-up call,” says Celeste Carlucci, a former dancer and the founder of the fall prevention and strengthening program FallStop…Move Strong™ at the Westside Jewish Community Center. Of course, younger people fall too, but the risks can be greater for people 60 and older. Many of us need to make changes. As much as we may want to look fashionable, we should wear sneakers (See Sneaker Savvy for City Living) or low-heeled shoes with rubber soles when we plan to walk four blocks or more. Also eliminate rugs that slip and slide in your apartment, learn better ways of picking up items from the floor and placing items on high shelves. Make sure your lighting is good.
Click here for the full article.
UPCOMING Trainer Certification | May 15-16
Are you a trainer ready to create your own fall prevention program? Our next Fall Stop…MOVE STRONG™ Trainer Certification is scheduled for May 15-16 at the JCC in NYC. This training workshop provides step-by-step instructions for learning the evidence-based, doctor-recommended, 10-week Fall Stop...MOVE STRONG™ Program.
Learn more about our TrainerCertification.
Wednesday, April 15, 2015
BIZFI.COM: NEW PLATFORM CONNECTS SMALL BUSINESS OWNERS WITH FUNDING PARTNERS AND AUTOMATES PROCESS
BILLIONS OF DOLLARS NOW AVAILABLE FOR SMALL BUSINESS OWNERS THROUGH BIZFI.COM
New York – April 15, 2015 – With the improving U.S. economy, many businesses are looking for capital to expand. But finding the best funding option to meet their needs is a time consuming and a difficult endeavor. To support the small business community, Merchant Cash and Capital (MCC), one of the pioneers in alternative financing, created Bizfi, a connected online marketplace designed specifically to help small businesses compare funding options from different sources of capital and get funded within days.
Bizfi’s proprietary technology makes finding financing simple and fast. By providing basic financial information, business owners can instantly find out how much funding they qualify for. Bizfi’s multiple funding partners enable the business owner to immediately view several options from companies that are willing to provide financing. The platform’s account management tool lets business owners directly submit all documents needed for funding, track their repayment and even request additional funding. Bizfi also assigns a trained funding professional to each customer to help sort through their options.
“Having worked in the alternative funding space for more than a decade, we listened to our clients' and partners' feedback to create a technology solution that provides funding options to small businesses faster and easier than ever before,” said Stephen Sheinbaum, who founded Merchant Cash and Capital 10 years ago and also founded Bizfi. “Akin to traditional consumer loan aggregators, Bizfi provides small business owners, franchisees, and entrepreneurs access to billions of dollars from multiple sources to find the right product that works for their specific needs.”
Sheinbaum concluded, “We have built a technology platform that securely automates the process of finding financing and provides small businesses a one-stop-shop to be able to immediately obtain the capital they need to grow. Bizfi is the future of alternative financing and we look forward to helping hundreds of thousands of businesses achieve their growth objectives.”
Bizfi combines proprietary technology and unmatched customer service to instantly provide multiple funding options to businesses. Designed for small businesses, Bizfi’s connected marketplace brings together a wide variety of funding partners to present solutions – and offer real-time approvals. A process that once took hours, now takes minutes.
See how much you qualify for by visiting www.Bizfi.com.
Abbie Sheridan / Andrew Herweg
KCSA Strategic Communications
firstname.lastname@example.org / email@example.com
212-896-1207 / 212-896-1273
Tuesday, April 14, 2015
We’d like to share some very good news with all our clients and friends.
EisnerAmper LLP is honored to be named as Institutional Investor’s Alpha Awards Top Accounting Firm providing services to hedge funds for 2015. EisnerAmper, in fact, swept the top spot in EACH of the five categories in which firms were rated: audit, tax, regulatory & compliance, hedge fund expertise and overall client service. More than 625 hedge fund firms participated in the survey.
What makes this award and recognition so special to us is the fact that it is our clients who spoke out so positively on the quality and value of our work. It is the goal of everyone here at EisnerAmper that clients in all of our practice areas and across all of our locations receive the same award-winning service for which our financial services team has been recognized.
We are, as always, grateful to our clients and friends for the support we receive and your enduring vote of confidence. Thank you.
CEO, EisnerAmper LLP